Link Exchange Campaign
[mail: seo@informiv.com]
We could go through Link Exchange Campaign with following Link pages:
PR3
SEO Benefits
• Drive high quality customers to your website
• Increase sales leads from customers looking for your products and services
• Build your brand online by communicating marketing messages to your target audience
• Increase your profile against your competitors
• Target a global audience via international search engines
• Be accountable with ROI tracking
SEO – Before and After
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Before |
After |
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Become only a SHOW piece |
Become a REVENUE generation model |
|
Only an invited visitor can enjoy the services of the website |
An unknown visitor can also benefit with the website. |
|
NO RE-SALE value |
HIGH RESALE Value |
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Services and product CANNOT be sold to an unknown visitor |
Services and product can also be sold to an unknown visitor to maximize PROFITS. |
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NEGLIGIBLE visitor participation & presence |
UNLIMITED visitors participation & presence |
seo Understanding and process
We provides specialized SEO services in two segments:
· On-page Optimization [Website Optimization]
· Off-page Optimization [Link Optimization]
ON-Page Optimization
ü Check Domain Age
ü Check Page rank
ü Check backlink [Google / yahoo / MSN]
ü HTTP header Check [200 | 301 | 302]
ü Check Domain canonical Issue
ü Website Check with spider Simulator
ü Get internal URL Lists
ü Check Link Popularity
ü Keyword Density Check
ü Keyword Analysis As per Theme of Website
ü Add JS Statcounter code [visitor log analysis]
ü Create Google site Map Account
ü Create Xml site Map [sitemap.xml]
ü Submit Xml site Map
ü Optimize Title, Meta Description and Keyword [For home page]
ü Optimize Title, Meta Description and Keyword [for important inner pages]
ü Content and Anchor Text optimization
ü Optimize IMG Alt Tag
ü Add H1 tag
ü Create add Link page [for Directory submission],
ü Create Reciprocal Link Page [for theme related website]
ü Implementation of Tag Cloud [optional]
ü Open Project at WEB CEO [Reporting]
OFF-Page Optimization [Only One-way Link]
ü Directory submission
ü Reciprocal Link Exchange
ü Article Submission
ü Press Release Submission
ü Blog comment
ü Form Participation
ü Social Bookmaking
ü Classified Entry [optional]
ü Guest-book entry [optional]
Our PPC work Process
Several Advantages of PPC
- Target Ads specifically to people who are looking for Our products or services.
- Avoid showing your ads to users who aren’t likely to purchase from you.
- Obtain the maximum return on your advertising investment.
- Reach:
· Each month, approximately 80% of Internet users in the United States (and hundreds of millions more worldwide) view AdWords ads. AdWords can offer you instant access to this vast audience of potential customers.
- Cost:
· AdWords is cost-effective for businesses of all sizes.
- Choose to pay for ad clicks (CPC) or for impressions (CPM).
- Because We can choose our own CPC or CPM amounts, we decide how much you’ll pay each time someone clicks or views our AD.
- There’s no minimum spending limit. In addition, We can set a maximum daily spend (daily budget) that the AdWords system won’t exceed.
- We can edit Our budget settings at any time.
- Timing:
· Google AdWords ads engage potential customers at precisely the right moment — when users are actively searching for information (keywords or content) related to their business. Our AdWords ads ensure that Our website is only a single click away.
- Flexibility and Control:
- We can edit an existing ad, then see Our updates within 15 minutes.
- WE can edit Our account at any time, as often as you like. AdWords is available 24 hours a day, 7 days a week.
- Ads start running for the first time almost immediately after we activate our account with our credit card or direct debit information. (Advertisers in certain countries can pay by bank transfer. In this case, ads run when we receive the first payment).
· Only pay for traffic that actually clicks on your ads.
· Don’t have to spend time with Search Engine Optimization (SEO), trying to show up at the top of the search engine results pages.
· Don’t have to wait weeks or maybe even months for the search engines to find and index website.
· Website can have traffic to website within minutes of starting your PPC advertising campaign.
· It’s easy to split test ad copy, make refinements and test again.
· Website can start out small, then increase exposure after fine-tuned PPC campaigns for maximum results.
Adword PPC Campaign Process in general Format
[Graphical Presentation]
ADWORD PPC Campaign Deliverable
- INITIALIZING THE PROJECT
ü Account Setup
ü Conversion Code Setup
- CAMPAIGN OPTIMIZATION
ü Keyword Research & Bid Management
ü Negative Keywords
ü Ad Copy Testing
ü Landing Page Testing
ü Day Parting
ü GEO-Targeting
ü Local Search Campaigns
ü Conversion Tracking
ü Different Method Of AD
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- Key-phrase Search AD
- Content Network AD
- Placement Target AD
- Banner Advertisement
- Text Advertisement
- Image Banner AD (Different Size Format)
- Video AD
- Banner Advertisement
- Local Business AD with Google MAP
- Mobile AD
- Other AD, if Applicable
- News Paper AD / Audio AD
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· Basic Setup
o Profile Setting
o Get Tack Code and insert into pages
· Define GOAL:
o A goal is a website page which a visitor reaches once they have made a purchase or completed another desired action, such as a registration or download.
§ Goal Settings:
§ When the user navigates to this page, they have reached the conversion goal (Checkout Complete, Registration Confirmation, etc.)
§ Goal name: Goal name will appear in Conversion reports.
§ Define Funnel:
A funnel is a series of pages leading up to the Goal URL. For example, We define the checkout steps that lead up to a completed purchase as a funnel.
· REPORTS
ü Weekly Report generate Through Adword Reporting tool
ü Monthly Report generate Through Adword Reporting tool
ü Monthly Google Analytics Dashboard Report
