SEO Tactics: A Closer Look For The Novice

I recently got to know some key facts of Internet Marketing that I am pretty sure will prove a revelation to the non-technical guys, who have burnt a hole in their pockets in the past, running the rat race for the SEO bargain. I am sure each has not benefited on the same platform, particularly because it is a sordid long term venture. Your Big Dreams have deflated in the face in your expectations for a lucrative metamorphosis and you have no clue as to why things did not steer in the right direction for your projects.

Firstly, let me state the mantra; which is that there are only,four categories of websites. Personal, Corporate, E-commerce, and Service Provider. If you happen to coin a fifth one you will be the like the first man on moon, and if you have that kind of aspiration, my information is insignificant to you.So, the gist of the matter is that once you know which classification your product/service need, you know instantly, whether the “SEO friendly” associations stand void or not.

Once you know what exactly you are looking for, you make your move to get it. Nevertheless, most website owners are unclear about their own identity and incapable of achieving their ends. For example if a company needs to be on the second position on the Google page, and the first position is occupied by a site that registers a link popularity of 4 lacs, and is currently followed by another that shows a meager link popularity of 6 thousand only, then your target should be to have enough financial backing to push your website link popularity to say 7 thousand. Link popularity in brief is the measure of how prolific you are on the database of goggle.

Only a Service Provider category site is ideal for Search Engine Optimization. If your site is heavily donned with Flash,Graphics,Images,Java Script it injures the SEO viability, since  Google Spider does not understand these. If Flash is unavoidable for lending character to your website, then co-ordinate those with contents, to pave way for SEO viability. A great deal of log analysis and co-ordination with keyword stuffing goes into profitable SEO rich data. This ordinarily costs you $250 per month, and no company proves eligible for a ranking on google search result display, unless it is 6 months old. This often holds back website owners from investing in SEO expertise. What you may miss out when you project traditionally,is the interesting fact that a good SEO expert is experienced enough to sieve the profitable customer from the bogus ones. He has the technical intuition so to say, to guess which clicks are getting you real customers. Also what fruits your company will bear from the 6th month, once it gains a stable SEO platform may actually surpass what you would have consistently expected the website to do. So, remember that Rome was not built in a day !

Another tip that i got from a SEO expert was that if you are a new organization,that is beginning to gain edge, instead of exhausting your resources on getting the SEO ranking, you can alternatively buy the goodwill by purchasing an established domain name, with a suitable SEO status.

Lastly, a core fact on Google is that, for the same keyword search, many times the order or results may vary. This is simply because there may be delay in Google data center updates across the globe, and databases serving two different browsers may be different. In this case , you only have to wait till the updates load.

Bid prices of SEO and PPC Campaigns will always vary as per whom you are targeting. If you target local markets, peak time visitors, and only a specific category, then you automatically cut costs comparatively. This is owing to the simple logic that you pay per click, in PPC, and demarcating your customer preference, means indirectly curbing your budget!

If you have been a regular reader of my company blogs you would know why I stress on PPC; which will suit your pocket better if you are a short term advertiser. Tools of the Adword Account on Google have proved more effective enabling you to set the time, location and languages that most suit your preferences. You have the same services offered on YSM, for yahoo, and Adcentre for MSN. Writing blogs regularly also improve the SEO trackings of a site, as is propagated by SEO smarties. Asking as many sites to have hyperlinks of your domain name would also help immensely. Remember that setting the benchmark of excellence is the common criteria in the competitive community. The ball game is to act smart and out wit others who are as capable as you!